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Netflix loses subscribers for the first time in 10 years

SJRB

SJRB

Gold Member
variety.com

Netflix Loses 200,000 Subscribers in Q1, Predicts Loss of 2 Million More in Q2

Netflix lost 200,000 subscribers in Q1 and said it expects to lose another 2 million in the second quarter.
variety.com variety.com

www.theverge.com

Netflix just lost subscribers for the first time in over a decade

“We’re not growing revenue as fast as we’d like.”
www.theverge.com www.theverge.com

Netflix’s struggle to boost its subscriber count took a dire turn in the first quarter of 2022. The company reported a loss of 200,000 subscribers globally compared to Q4, and it’s forecasting even bigger losses to come. Netflix estimates it could lose up to 2 million subscribers in the second quarter.
Click to expand...


Shares are dropping pretty hard too.


LegitimateCircularHornshark-size_restricted.gif
 
Darkmakaimura

Darkmakaimura

Can You Imagine What SureAI Is Going To Do With Garfield?
Funny enough I was just thinking about resubscribing just so I can see Stranger Things season 3, Arcane and Cobra Kai seasons 3 and 4.

I just finished watching Cobra Kai season 2 and that show is so good.
 
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Ionian

Ionian

Member
Ah they must have expected that with restrictions being lifted.


Edit: ah beaten. ha.
 
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Darkmakaimura

Darkmakaimura

Can You Imagine What SureAI Is Going To Do With Garfield?
ethomaz said:
It was expected.
COVID-19 give it an temporary boost that should be lost after the world normalizes.
Click to expand...
How much is Netflix now?

Isn't it around $12 now? That's pretty freaking high especially when other streaming services are cheaper.

I'm really hesitant to resubscribe but I want to see those shows so bad.

Cobra Kai season 2 I just finished watching last night on YouTube Premiumremium. I wish they would have just kept that show there.
 
Kilau

Kilau

Member
I only have it still because of T-Mobile, but rates going up again so I might cancel.

Canceled Disney+ already, soon I’ll only have HBO Max through my ISP.
 
StreetsofBeige

StreetsofBeige

Gold Member
Down 20% in after hours trading. The expect for net loss subs going forward. Looks like Disney and everyone else is eating into them. Articles also said the price increase hurt subs. But like all price increases, as long as the price hike outweighs loss of users it's a still a win. Their EPS actually was great.
 
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SJRB

SJRB

Gold Member
Darkmakaimura said:
How much is Netflix now?

Isn't it around $12 now? That's pretty freaking high especially when other streaming services are cheaper.

I'm really hesitant to resubscribe but I want to see those shows so bad.

Cobra Kai season 2 I just finished watching last night on YouTube Premiumremium. I wish they would have just kept that show there.
Click to expand...

They hiked their US subscription prices again just last weekend:

The premium plan, which is the only plan with 4K streaming, is increasing from $17.99 to $19.99 per month.

The standard plan is seeing a price increase from $13.99 to $15.49. This plan includes watching on two simultaneous screens and HD streaming (but not 4K). Finally, the basic plan is increasing from $8.99 to $9.99 and offers watching on one screen and no HD streaming.
Click to expand...
 
clarky

clarky

Gold Member
I found Netflix's output to be very poor these last few years. If I didn't crib off my brothers sub I'd probably just get a month once a year.

Their movies are straight to DVD quality at best.

Also $19.99 a month LOL no wonder they are losing subs.
 
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ethomaz

ethomaz

Banned
Darkmakaimura said:
How much is Netflix now?

Isn't it around $12 now? That's pretty freaking high especially when other streaming services are cheaper.

I'm really hesitant to resubscribe but I want to see those shows so bad.

Cobra Kai season 2 I just finished watching last night on YouTube Premiumremium. I wish they would have just kept that show there.
Click to expand...
I don't know outside but here in Brasil:

Basic: 1 screen, 480p (lol), low video quality >>>>> R$ 25,90 (it is the second rise in price in less than a year)
Default: 2 screens, 1080p, medium video quality >>>> $39,90 (the second rise in price in less than year too)
Premium: 4 screens, 4k + HDR, high video quality >>>> R$55,90 (the same as above)

It is too priced here.
For example Apple TV+ and Amazon Prime are R$9,90.
 
Darkmakaimura

Darkmakaimura

Can You Imagine What SureAI Is Going To Do With Garfield?
SJRB said:
They hiked their US subscription prices again just last weekend:
Click to expand...
I don't care about 4K since I watch on my phone but I am not paying $15 a month for the standard version.

Are they absolutely fucking out of their mind?

That sucks because now I'm not going to be able to finish Cobra Kai.

Edit: Apologies, I noticed the regular standard plan for just one device is $10. If that's the case I'm okay with that.

I still think their pricing is bullshit for what you get.

They deserve to lose subscribers and honestly deserve much worse.
 
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Chittagong

Chittagong

Gold Member
Apple TV is the new Netflix+HBO.

I just hope they don’t follow the algorithm and end up doing just endless amounts of true crime shows instead of epic original fiction.
 
Fbh

Fbh

Member
I wonder how their crackdown on password sharing will work out for them.
They seem to be betting on most people just paying up. But on a completely anecdotal note, I live in one of the countries where they are doing the "test run" on password sharing crackdown and it has made several people I know just cancel the subscription.
 
Darkmakaimura

Darkmakaimura

Can You Imagine What SureAI Is Going To Do With Garfield?
Pilgrimzero said:
Still worth it for $10 a month.
Click to expand...
I suppose if you're okay with standard definition and using it only on one device.

Personally, I'm okay with that as I only use my phone but I can completely understand why other people wouldn't be.
 
C

chonga

Member
Fbh said:
I wonder how their crackdown on password sharing will work out for them.
They seem to be betting on most people just paying up. But on a completely anecdotal note, I live in one of the countries where they are doing the "test run" on password sharing crackdown and it has made several people I know just cancel the subscription.
Click to expand...
Even if half of those sharing a sub cancel and of those that don't only 1 of the spongers sub for themselves they gain.

Ditto price rises. Revenues are up. Yes, lost subscribers but the price rise outweighs that.

Growth in North America has been poor for years now - to be expected, you can't grow and grow forever. The only reason they've continued to post good numbers is because Asia is going through the fast growth stage. Over the next couple of years that will slow down and the love boat will be over.


image.png
 
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jason10mm

Gold Member
I expect them to go to weekly drops for the more hyped shows.

The next evolution back to the way things used to be is gonna be "windows of availability" so you can't sub for a month and power binge everything available.

The overall deplorable quality of their shows, in particular episodic comedy or dramatic content that folks can just run in the background and can be made in huge 20+ ep seasons will kill off these streamers.
 
Darkmakaimura

Darkmakaimura

Can You Imagine What SureAI Is Going To Do With Garfield?
jason10mm said:
The next evolution back to the way things used to be is gonna be "windows of availability" so you can't sub for a month and power binge everything available.
Click to expand...
This is what I do, specifically with Disney Plus.

I'll subscribe for a month when there's a new series I really want to see and then unsubscribe when it's over. I did this with The Book of Bubba Fat.

So, currently I I'm not subscribed to Disney Plus but I will re-subscribe a day or two before Obi-Wan Kenobi starts.
 
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Hardensoul

Hardensoul

Member
jason10mm said:
I expect them to go to weekly drops for the more hyped shows.

The next evolution back to the way things used to be is gonna be "windows of availability" so you can't sub for a month and power binge everything available.

The overall deplorable quality of their shows, in particular episodic comedy or dramatic content that folks can just run in the background and can be made in huge 20+ ep seasons will kill off these streamers.
Click to expand...
Netflix is good for the Foreign shows, that's what I mostly watch. Especially Korean, Taiwan/Chinese and branching out to more European shows too. I don't mind subtitles.
 
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Darkmakaimura

Darkmakaimura

Can You Imagine What SureAI Is Going To Do With Garfield?
dr_octagon said:
They don't have the classic action films on their platform, terminators 🤖 before tigers 🐅
Click to expand...
You'll probably just want Amazon Prime for that.

A few months ago I watched Predator and Predator 2 on there.

They also have The Boys and free one or two day shipping.
 
Fbh

Fbh

Member
Hardensoul said:
Netflix is good for the Foreign shows, that's what I mostly watch. Especially Korean, Taiwan/Chinese and branching out to more European shows too. I don't mind subtitles.
Click to expand...

I'd argue it's one of the few reasons to have the service. South Korea, Scandinavia (if you are into those types of shows) and the occasional shows from other places like Dark (Germany) and Suburra (Italy) are the only think keeping Netflix originals from being mostly trash.

Though IMO even those are starting to suffer from Netflix continuing with their strategy of seemingly saying yes to every project and throwing a ton of shit at the wall hoping some of it sticks.
 
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jufonuk

jufonuk

not tag worthy
Last kingdom is good.

Tbh Disney plus is coming on leaps and bounds. I haven’t resigned to Apple TV that was kind of crap at the start. I might redo for ted lasso.
 
skit_data

skit_data

Member
The bigger they are, the harder they fall.

Tbh, I think it’s an unsustainable business and in the long term the companies betting on a successful cinema release will be the ones left standing.

Edit: Outside of the high quality shows/films of course. HBO and Disney+ will be the ones left.
 
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Darkmakaimura

Darkmakaimura

Can You Imagine What SureAI Is Going To Do With Garfield?
Oh screw it.

I feel dirty but I just subscribed to Netflix after maybe 5 or more years of not having been subscribed.

You can blame season 3 and 4 of Cobra Kai for that.
 
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