Northeastmonk
Gold Member
marketing isn't a thing of the past. But the way marketing dollars are spent is different...
For halo, there are still prime time TV ads , and theatre ads, but fewer high profile cross promotions..
I don't follow 343i or MS on Facebook, but I see ads pop up on my news feed all the time because some 'friend' of mine clicked the like button.
Huntthetruth did pretty big numbers on iTunes of I'm not mistaken
I don't use twitch often, but I do know that this weekend folks usually stream PC games were streaming Halo5 MP, with thousands of viewers.
The point is, the times have changed. So have marketing tactics...
I saw quite a few Witcher 3 commercials on TV during a college football game. I just don't watch a lot of TV. Anymore I had the feeling that marketing was based on what I searched for online, so I assumed that I got video games because of that. It's probably been in places that I haven't looked. I remember a ShenMue and Metroid Prime ad in the theaters years ago.
I don't necessarily pay attention to Waypoint because I'm not checking my stats out. I use to on Bungie.net. They'd give you the run down of the matches you played with H2. I didn't watch the TV series because it felt like it was beyond the Halo that I know.
The last time I had a beverage with a game on it that wasn't Taco Bell was Monster and Call of Duty Ghosts. I wouldn't mind seeing MC on a can, but now a days they're using Cortona as an AI for their phones and so forth. Who is to say everyone cares about that? It's cool, but unless you ask her how she got her name; no one cares.
I feel a bit better knowing I am aware of and have played the games Cortona is part of.
Cortona isn't gonna say, "Halo 5 is out today", no, because she's part of a service now.