Local Ray
I do not know to what extent it would be true, but there were some rumors that Adshir would be implementing some patents with Sony for RayTracyng solutions ... Obviously we are in the field of speculation, but the Spiderman video with RayTracyng seems to use assets of Insomaniac's game, of course reduced to run on a mobile device and prove the technique, what made me return to this speculation is the fact that Sony made this exclusive deal with Marvel "the spider man" is exclusive to Playstation, but look at it the video continues on YouTube and on their official website.
"Nonetheless, ray tracing comes with some major challenges for still images such as heavy traversals of static accelerating structures which result in high complexity, high power, reduced performance, lack of coherence in secondary rays that limit the use of SIMD mechanisms, and noise which reduces quality or performance. Noise is a function of the samples per pixel (SPP).
Sample rate and noise in a ray-traced image.
The challenges are even worse for animation because accelerating structures must be repetitively rebuilt so there can't be any skinned animation, and again noisy "film-grain" which results in low quality.
So Adshir has come up with a way to sidestep most of these issues with a novel and patented (30 of them) technique they are calling LocalRay. And the company has the audacity to suggest it is the first and only realtime ray tracing (RTRT) solution on battery-powered devices. Using proprietary dynamic data structures, the company reduces computational complexity. The net result, says Adshir, is a software solution that doesn't need any hardware accelerators, low cost, low power, and has compatibility with all game development platforms (Unity, Unreal, gaming engines, etc.).
Adshir accomplished this breakthrough because their approach turns the whole laborious tree-intersection branching process upside-down—literally. The net result is they don't have to do the rebuilding, branching, and testing and therefore can produce an image without requiring a denoising stage. They can support ray-traced skin animation with no penalty … and can run in realtime using a conventional raster graphics pipeline.