Players cheating is different than cheating being part of a teams culture.
ie The Patriot Way!
Wut? This isn't team cheating?
Joe Montana didn't benefit from having Jerry's hands dipped in stickum watching his overthrown balls?
The coach didn't notice?
The other players didn't either? The other receivers didn't?
Those extra catches he made, didn't help the quarterback, the offense, the team?
Yeah...Jerry walked around looking like he just finished jerking off an oil rig, and no one noticed.