Nintendo of America president Doug Bowser has said the company expects The Legend of Zelda: Tears of the Kingdom to justify its $70 price tag.
The company announced last month that
the upcoming game costs $69.99, marking the first time it has charged more than $59.99 for a standard edition of a digital
Switch title.
In a recent interview, Nintendo’s US boss was asked how the platform holder reached its decision to price Tears of the Kingdom at $70:
We look at what the game has to offer,” Bowser told
Associated Press.
After the game’s price was announced, a Nintendo spokesperson suggested
$70 won’t necessarily be the new norm for first-party Switch software, stating that the company determines the suggested retail price of its products “on a case-by-case basis”.
This isn’t a price point that we’ll necessarily have on all our titles. It’s actually a fairly common pricing model either here or in Europe or other parts of the world, where the pricing may vary depending on the game itself.”