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Source: https://www.washingtonpost.com/ente.../mario-kart-world-price-nintendo-doug-bowser/
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I sat down with Doug Bowser, Nintendo of America's president, the day before the tariff decision. Nintendo won't address the tariffs beyond the delay announcement. But Bowser provided some insight into the company's approach to pricing titles.
First off, Bowser noted that the other marquee title, "Donkey Kong Bananza," remains at the standard retail price for premium games of $70.
"What you see right there is variable pricing," Bowser told The Washington Post. "We'll look at each game, really look at the development that's gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences.
"Those are all factors, and there's many more that go into consideration of what is the right price point for the game. So I think you can anticipate that there will be variable pricing, and we haven't set a benchmark."
[…]
I asked Bowser if Nintendo breaking the seal on higher game prices is part of its role as an industry leader.
"I think it's less about representing the industry … this is really about Nintendo deciding the right thing to do for its products or what the pricing should be for its products overall," he said. "Even in the previous generation … we had some variability."
Bowser pointed to various Zelda games being priced differently. "Tears of the Kingdom" in 2023 was massively popular and Nintendo's first $70 game, while the previous game, from 2017, is $60. The remake of "Link's Awakening" also cost $60, and while it's an old Game Boy game, it was completely remade from the ground up with new technology, art style and content.
"I think for us, that's really how we want to proceed and go forward," he said. "I can't speak for other games that might be released by other publishers or other platforms. It's more about what we think is right for our content, what is the right value for the consumers as they come into our platform."
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Sounds like Nintendo won't be budging with pricing. Oh well, variable pricing just means variable buying to me.
—
I sat down with Doug Bowser, Nintendo of America's president, the day before the tariff decision. Nintendo won't address the tariffs beyond the delay announcement. But Bowser provided some insight into the company's approach to pricing titles.
First off, Bowser noted that the other marquee title, "Donkey Kong Bananza," remains at the standard retail price for premium games of $70.
"What you see right there is variable pricing," Bowser told The Washington Post. "We'll look at each game, really look at the development that's gone into the game, the breadth and depth of the gameplay, if you will, the durability over time and the repeatability of gameplay experiences.
"Those are all factors, and there's many more that go into consideration of what is the right price point for the game. So I think you can anticipate that there will be variable pricing, and we haven't set a benchmark."
[…]
I asked Bowser if Nintendo breaking the seal on higher game prices is part of its role as an industry leader.
"I think it's less about representing the industry … this is really about Nintendo deciding the right thing to do for its products or what the pricing should be for its products overall," he said. "Even in the previous generation … we had some variability."
Bowser pointed to various Zelda games being priced differently. "Tears of the Kingdom" in 2023 was massively popular and Nintendo's first $70 game, while the previous game, from 2017, is $60. The remake of "Link's Awakening" also cost $60, and while it's an old Game Boy game, it was completely remade from the ground up with new technology, art style and content.
"I think for us, that's really how we want to proceed and go forward," he said. "I can't speak for other games that might be released by other publishers or other platforms. It's more about what we think is right for our content, what is the right value for the consumers as they come into our platform."
—
Sounds like Nintendo won't be budging with pricing. Oh well, variable pricing just means variable buying to me.
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