Nintendo Switch 1 and 2 Hardware Price Increases are Live

The second wave of price increases by Nintendo. Of course they are going to reprice everything, they see value and they feel the need to capture it. It all drives traffic toward their current Switch 2 platform which is the goal. The worst thing for Nintendo would be to allow continued Switch 1 success in place of Switch 2.
 
Raising the price on an 8-year-old piece of hardware after its successor has released is INSANE.
 
They are daring you to buy it.
Maybe this is 200iq and they're gonna "drop" the price during the holidays. They'll announce a price drop, along with a marketing campaign in every retailer… but it'll just be returning the prices to where they were.
 
…yet! Because Nintendo wants people to buy those Swtich 2s that are in stock.
You are 100% correct. It's crazy seeing some of the takes.

Switch 1 price increase is done to make Switch 2 a more interesting offer and prevent cannibalizations.

Normal audiences will now find better value in Switch 2.

5 dollars on Switch 2 accessories is a bit of a strange one but I don't think many people understand that "market conditions" mean more than just tariffs. Perhaps people see any price increases as tariff driven due to their own cognitive bias. A confirmation bias if you will. Some people will see tariffs as a way to take heat off Nintendo. Nintendo Derangement Syndrome suffers will see this as greed. I see it as market conditions, ie, what is best for Nintendo at this time. The best thing is that Switch 1 exists but is only for niche library owners who for whatever reason want a backup to play those games. New customers should be driven to Switch 2. A cheap Switch 1 may cannibalize switch 2 sales so it was never gonna stay cheap. It will still pass ps2.

The bottom line? No price increases for games, no price increases for Switch 2 console, 5 dollar price increases per for some peripherals that you only need purchase once isn't really relevant. Let's break it down:

Switch 2 dock is 5 dollar more. Who cares, it comes with a dock. Total cost zero.
Controllers are 5 dollars more each.

If you buy 4 controllers you pay 20 dollars more but let's be real. We have no local friends. The console comes with joycons. The OLD pro controllers work on the console. This is probably not costing anyone 20 dollars. More like 5 dollars if they want the pro 2 controller.

So yes, this is absolutely and positively meaningless and will cost most of us NOTHING not a penny extra except for maybe 5 bucks if we are springing for the pro 2 controller because we have been living under a rock and do not know the bad news about that thing....

Honestly, nothingburger, but look how we act. None of us know. None of us know to blame Nintendo or tariffs, so we just go with our own confirmation bias, is that not true? Yet the vitriol is real. The price increase for most of us, bar the 5 bucks on the controller, is not. Perhaps Nintendo will increase Switch 2 price in the US in the future, but I doubt it.
there is no need to be upset GIF
there is no need to be upset GIF
hapiness GIF

quote-winning-is-not-a-sometime-thing-it-s-an-all-time-thing-you-don-t-win-once-in-a-while-vince-lombardi-17-80-84.jpg
 
Last edited:
fun fact: the purchase of 1 N64 controller and nothing else didn't actually go up in price. ;)

fun fact #2: ditto for the Sega Genesis controller.
 
Last edited:
Just an observation here, but when I recently purchased a Switch 2 I noticed a sticker on the box "Made in Vietnam". I just checked the box for my Pro Controller 2 and it's "Made in China". Vietnam was one of the first countries to negotiate when the tariffs were announced and got a relatively low rate. China still refuses to negotiate. I'm going to guess any Nintendo hardware that is made in China got a price increase.
 
Switch 2 hardware prices are likely set to follow, they're just taking the hit right now because it's important to build mindshare at launch, but the fact Nintendo reiterated a 15m hw forecast for this FY is suspicious in this sense, could be a conservative move, could be they know what's ahead.

What would you have expected the S2 to sell, had it not been for suspected price increase? 20 million?
 
Vietnam's tariffs rate used to be 10%, now they're 20%.

Switch 2 price increase will follow after the Holidays, the margins seem to be too low on the system.
 
Last edited:
Switch 2 hardware prices are likely set to follow, they're just taking the hit right now because it's important to build mindshare at launch, but the fact Nintendo reiterated a 15m hw forecast for this FY is suspicious in this sense, could be a conservative move, could be they know what's ahead.
It's absolutely a conservative forecast, as it should be. Sourcing the parts to be able to make more than 15 million is the challenge, not selling them. The demand is there.
 
Just an observation here, but when I recently purchased a Switch 2 I noticed a sticker on the box "Made in Vietnam". I just checked the box for my Pro Controller 2 and it's "Made in China". Vietnam was one of the first countries to negotiate when the tariffs were announced and got a relatively low rate. China still refuses to negotiate. I'm going to guess any Nintendo hardware that is made in China got a price increase.

Can you guys STOP saying places like Vietnam got a "relatively low tariff rate"?!?! The tariff percentage is now 20% on imported goods from Vietnam. Before Trump it was 2.5%. That's almost a 10x increase!!!!!! Under no circumstance is a 20% tariff relatively low.
 
We all already have one so I'm not sure this is the place to make it known price increases are live. Everyone on here actively follows the industry. That's why we're here lol.

Does anyone hear who would ever own one not already have a Switch?
 
Nintendo made an effort on the Switch 2 price, as evidenced by their lower margin results.

But for Switch 1 you can expect any tariff effect to be fully transferred to the price.
Well the Switch 2 software pricing and cancellation of the Game Voucher program, combined with other increases, they can certainly afford to launch S2 at low margin in order to sell at a more attractive price. But they likely counted on retaining that nice, fatty margin on Switch 1 models to keep that profit looking nice. So no surprise they're raising S1 prices to keep that margin looking good. S2 hardware would be the last thing to go up, if it comes to that.
 
On one hand if you are going to buy one and just use it docked get it now. On the other hand it's not really worth it yet unless you want to play old games that were made better.
 
If those prices stick, Canada is a deal. Joycons still $90-100 CDN on their website just like when I bought them for my niece and nephews in 2018.

At $90 US now, that should be about $120+ CDN. Looks like they are purposely trying to not go over $100 CDN here (unless they hike it up later). At currency exchange rates, $90-100 CDN is only $65-72 US. For once, you yanks are getting hosed.
 
Last edited:
I have no doubt tariffs impact these increases...but don't for a second believe that is 100% the reason at all.

They're still the company that overcharged for accessories pre-Covid, still the company that release stick-drift garbage, still the company that attached over 100 paid bits of dlc for the last Smash Bros...and have no incentive to stop when people keep paying.
 
I have no doubt tariffs impact these increases...but don't for a second believe that is 100% the reason at all.

They're still the company that overcharged for accessories pre-Covid, still the company that release stick-drift garbage, still the company that attached over 100 paid bits of dlc for the last Smash Bros...and have no incentive to stop when people keep paying.
Companies will always try to deflect a touchy situation like pricing or layoffs on some external factor when in reality it may not affect them at all. But if they can successfully promote a boogeyman effect it can convince the masses it was out of their hands.

A great example was the 2008 financial crisis and everything melting down and companies firing people. My bro was VP of a bank back then and practically every financial company was crying big losses. Not true at all. Some got hosed on bad mortgages and such, but not all of them got nailed by it. But you just go with the flow and make that an opportunity to blend with the masses firing people because there truly were some banks in trouble who had to do it.

Covid too.

Typically in price increases, retailers will fight tooth and nail to not accept it. It takes a lot of proof and wheeling and dealing to push through a price increase which translates over to the customer.

During covid, just about every consumers goods company pushed through MULTIPLE price increases during those years no problem. Retailers didnt blink an eye. They didnt give a shit about dragging it out. Thats because they knew everyone was going hog wild buying shit, so what ever price hike pushed by a supplier, then just passed to the consumer and then jacked it up and extra 5-10% for the fuck of it leading to historical profit $$$ AND % metrics.

Those of you who noticed price hikes during covid. Trust me, some of that hike was the store going ape shit increasing it way more than we suggested. They knew they could because you were stuck buying it. They arent dumb. Their PR will always be the supplier did it. But not always true. But suppliers cant publicly butt heads with them because they'll screw over the supplier putting them in the penalty box.
 
Last edited:
Preach. Tariffs are a consumer tax.
I'd rather pay that than an income tax. These tariffs would be fine if income tax was outlawed.
So are pensions deductions.

Gov deducts it from your paystub only to give some of it back to you when you're a senior citizen doled out month by month. If you were able to hold onto all those deductions, dont blow it and invest it well yourself over your career, by the time youre a retired guy you'd have shitloads more money than doing it the pension way.

As an example using a compound growth calculator, if you held onto your own pension deduction at $5,000 for 30 years of contributions at a 7% rate of return (let's say you work from age 25 to 55), your $150,000 pension deductions would be about $500,000 for a gain of $350,000. And if you compounded for more decades (even stopping contributions) it can grow to $1M. There is no way youre getting anywhere close to that back when youre retired and getting monthly cheques from the gov.
 
Last edited:
I bet their markup hasn't changed. If anything with the price bump, there's a good chance they're making less profit now per unit than pre-covid.
 
Like it.
My unused Switch 1 just went up in value, and I won't buy anything Switch 2-related anyway. Not now, and not in five years, either.*



*Unless they make a full-priced Sin & Punishment 3 which I don't expect them to.
 
Last edited:
Like it.
My unused Switch 1 just went up in value
LOL. So true. Price hikes and consumer demand will do that.

When I got a Series X, it wasnt at launch. I ended up getting it in Mar or Apr 2021. At that time game systems were sold out everywhere and prices stuck due to that and covid. Everyone was amped up entertaining themselves ta home with gaming, Netflix and buying board games and puzzles to keep busy.

I sold my One X with an extra gamepad and some shitty old $5 kinds of games already on Game Pass for $450. lol
 
Last edited:
Top Bottom