you're being ridiculous here. when the first xbox came out, it had no brand awareness, came out like a year and half after the ps2, which had already won the generation by then and already the most powerful brand in console gaming thanks to the playstation. now playstation is easily the most powerful brand in console gaming, they made tons of mistakes with ps3 and let xbox 360, take marketshare and establish a solid brand in gaming. 360 also took advantage of the motion control fad, and sold a extra 10-15 million units, but by the time the xbone came out the motion controls were dead, and only hurt the xbone, in every way possible, from design to power, to cost, and in the age of google it, people are more aware that the ps4 was the much better hardware to buy, and looked so much better design wise. if microsoft made the xbone to look exactly like the ps4 with the same specs, and sony made a console that looked like the xbone with same specs, i think microsoft console would be selling much better, sure it won't beat sony's cause of the powerful gaming brand WW, but it would be doing much better.