I think people who posted or known about the site is a silly discussion... the website was public and anybody could access it and I'm sure the owner want more people viewing the site when posted the news... he even shared on twitter.
So NPD has the right to ask to the site to stop to post NPD confidential data (or even fee them for that) but I don't blame anybody that accessed the site or even shared in any place.
Internet is public after all.
It is a public site... anybody can access and share it... who shared it didn't make anything wrong.
The site was wrong for share confidential data.
Pretty much. There's leaking data and then there's flat-out copy & pasting it for everyone to see. The latter crossed the line by a few hundred miles.
NPD isn't going to completely freak if those with the data give subtle hints and clues to approximate a number; it never officially reveals the data while satisfying the curiosity of the data-fascinated and armchair analysts, as I think many of us here are. Once you start directly quoting numbers, unless the numbers had already been made available through someone else, that sounds an alarm. And then, of course, when NPD found out about their actual reports being out in the wild? Yowza.
All that said, once the data is out there, it's out there. It's fair game for anyone who sees it, and thanks to the idea that nothing on the Internet is ever REALLY deleted, the report images are still pretty easy to find. That's still the person's fault who posted the images.
I used to get snapshot data for a time from a retailer as part of a project that I was working on. I quickly learned what I could share and what I could not. That's why I really appreciate it when folks like Aquamarine, Creamsugar, and others do the same, as deftly and indirectly as they can while still giving us a reasonable chance at getting close to the raw number.
What happened at Gamecrate is unfortunate. While it's great that so many got to see the actual data and that we have reference points for LTD, YTD, etc... it's a reminder that there's a certain measure of responsibility that comes with having access to the data.