They say one thing, they know another.
Kinect failing has hit their projections hard.
They were going to profit from TV ads, targeted ads using data from Kinect, Kinect games etc. Must be a hole worth a few billion somewhere. Add in that the box itself has components they put in there to support Kinect...and they are selling the box at a loss (especially in the UK) then Kinect is a massive massive failure and loss for them.
Look at their original Xbox announcement. Cut out the sections that involve Kinect in some way. There isn't much left.
Now think about all the teams they put together to make Kinect 'experiences'. Wasted time for them.