Lol, there's no way ~276k is a win for Sony, no matter how close it is to MS.
While the impending November sales are probably a very likely explanation, you only have to look at the aggregate predictions to remind yourself how poor this month is for sales. I still can't get over it. I expected so much from this price cut. And the PS4 is down from last year. It's crazy.
I don't think The price was ever a issues with ps4.$400 is a pretty standard price for a console,I don't think a $50 drop made people feel like they had to buy one. Especially when Holiday deals are right around the corner. Sony being able to match the $299 BF deals is huge imo.