Vermillion
Banned
What amazes me more, is not that Hillary lost despite doing all the "right things", but that Trump won despite doing all the "wrong things". His campaign was an absolute clusterfuck. I don't know if his intuition is really that good, or if he made a high risk gamble that paid off, or if he is just super lucky, but he got his 270 electoral votes. He even lost the popular vote, but managed to max out his margins in the right places to get those states. Seeing it unfold on election night is still one of the most surreal things I've ever witnessed.
Now that I think about it, maybe this should have been obvious. Prior to the election, every marketing "thought leader" and their mother was talking about "x things you can learn about marketing from Trump." He may have looked like he was doing the wrong thing, but he was killing it all along.