I would compare Roode vs Storm to Austin-Triple H in 99-01 where Triple H won title and retained it against Austin but a year later the feud was bigger than the title and didn't need it as there were so many story hooks to keep the feud fresh until it ended at No Way Out.
Pushing Austin Aries is company's way of building another attraction for their business, the big question is where does that go from here. What they do with Aries from here on is extremely important to where Aries stands in the company over the long haul.
It's fine to push Aries, the guy is amazing, but they've been building to Roode vs Storm for the title for over a year and they threw that out. That was very stupid. Aries could've waited a few months longer. They jumped the gun on him and killed their money storyline they spend a whole lot of time building up.