Oh I did get to play it.
The best way to describe it is familar and unfamilar at the same time. The familar parts would be that it's pinball and that we can command army units. It was the mixture of the gameplay that got me. At first we can only use the Odama to destroy the enemy units/buildings, but must take care to not wipe out your army. Soon enough, you'll see scrolls on the field. Sending your Odama to one of the scrolls allows you to learn a new voice command for the army. (ie "Send More Men", "Charge" and "Move Right/Left") Once you get a scrolll, the strategy part of the game opens up as now you can send your army to fight the opposing army. All while still playing pinball with the Odama. You can get more troups by finding Hamburgers on the field and you get a real sense of the struggle in trying to overtake and opposing army as they have the field advantage. If not for the destructive power of the Odama, you would feel really weak. So it's a very satisfying feeling when your Odama/Army has laid waste to the entire field.
If your looking for a different type of experience, I strongly recommend at least trying the game once. It looks like a real sleeper hit.