IBM, Sony and Toshiba unveiled a new supercomputer-on-a-chip Monday that could disrupt Intel's dominance of the computer industry and change the nature of digital entertainment.
The Cell chip will first be used in Sony's PlayStation 3 video console next year, with Toshiba planning to use the Cell in digital television sets and IBM intending to put it in computer servers and work stations in the near future.
The partners say the first Cell chips, which can simultaneously juggle multiple computing tasks, will have 10 times the processing power of comparable Intel chips. Eventually, the technology could pack the power of a supercomputer in a handheld device.
That would mean consumers would be able to buy a machine that runs video games so realistically that players will feel like they are inside the animated world of, say, ``Shrek 2.''
``This is a shot across the bow for Intel,'' said Richard Doherty, an analyst at the Envisioneering Group, a consulting firm in Seaford, N.Y.
``Intel still uses an architecture that came from a calculator chip,'' he said. ``Cell comes from a clean sheet of paper, where the engineers had the freedom to design from scratch for machines that manipulate images.''
Analysts said Monday that the Cell design is a step forward in computer architecture because it balances speed, flexibility and low power consumption.