Dudes people search the content they want, adapt, I'm not gonna see Olympics passively. If I'm not interested in watching gymnastics, for example, I'll just go find another thing to do. In my country during the Beijing games they used to show famous commenting on the games and delaying sports, in the end they lost viewers. In London given that we share the same time zone they couldn't put that people in studio, guess what, ratings went up and now in Rio they just show sports, and the ratings went up, so they learn the lesson, I guess NBC has to learn too in America.