I would think with the first UHD players and disks hitting retail in the next month this would be as good a time as any to announce and push a firmware update out to turn on 4K Blu Ray playback.
Sadly I don't have much faith of it happening, especially with that Ito guy on record saying currently PS4s don't have the capability to play the UHD disks. From a business standpoint that statement alone gives SCE what they need to go the "enhanced PS4 w/ UHD support" route. I think that's a fail though because I don't see people double dipping on a freaking PS4 for UHD support and true videophiles aren't going to go PS4 to fulfill there UHD needs, they will go the standalone player route.
Sadly I don't have much faith of it happening, especially with that Ito guy on record saying currently PS4s don't have the capability to play the UHD disks. From a business standpoint that statement alone gives SCE what they need to go the "enhanced PS4 w/ UHD support" route. I think that's a fail though because I don't see people double dipping on a freaking PS4 for UHD support and true videophiles aren't going to go PS4 to fulfill there UHD needs, they will go the standalone player route.