Started it with a housemate who does film animation and he prefaced the game with 'computer games will never be scary like films are'. 20 minutes in he's ducking behind my sofa and walking out at certain points.
I'd have laughed if I wasn't covered in my own faeces.
Games have surpassed movies in effective horror imo. I don't get how you can work in media/entertainment and have such an ignorance to what's going on in other strains of your field.