Nvidia wants to use the Tegra 4 to dominate the booming mobile gaming industry. It would be in their best interest to use the Ouya with all it's hype and press coverage as a flagship Tegra 4 box and get lots of developers designing for it.
If getting that Ouya press and developers out there convinces even one mobile phone maker to use Tegra 4 instead of some other SoC, it will be worth it for Nvidia.
Tegra currently faces an uphill battle vs the cheaper Samsung Exynos 5.
The Samsung Exynos 5 chip seems awesome. It will go head to head against Tegra 4 but it's already in production. Would be a great SoC to build the Ouya on.
This is the only current benchmark of the gpu in the Exyonos 5 SoC from Samnsung that is already in production now and can easily go into this device...
http://2.bp.blogspot.com/-FKqrE-MIS...AE/s1600/galaxynote10.1-benchmark-520x304.jpg
As you can see, the Mali T604 gpu in Exynos 5 outperforms the GPU in the Tegra 3 by more than 4-fold. 14 vs 62.
Perhaps we should be emailing
support@ouya.tv asking them to use the samsung exynos 5 going into production now instead of the ancient Tegra 3 using a older CPU (a9) and a 7 yr old ancient gpu.