Seems like Bioshock pretty much met my expectation of it doing 500k+ in its first month for NA. Should exceed what I thought it would do before December by going well over one million. I figure the X360 version Madden probably did more than the combined of PS2 and PS3 for the same period...cementing the idea that X360 is taking the traditional casual market. I mean, you don't get more casual than the American sports games genre (football) even despite it also representing some of the most hardcore players out there. Seems like Pachter is lowballing X360 for the month, IMO. I fully expect 300k+ for August's NPD. What will be most interesting, IMO, is the PS3 number and how sustained the sales boost is from last month's so-called price drop. Of course, it will be difficult to determine since August is usually the time when all platforms start receiving their holiday season boosts.