Read what I said, and also what the numbers actually are.
When they, and everyone touted it as a "WoW" beater before launch, I'd say that's disappointing.
I'm not saying it would have been rubbish if expectations had been curbed, I'm saying it's rubbish in comparison to what they, and everyone else expected it to be.
I agree, SWTOR was a catastrophic failure, but I don't agree that Guild Wars 2 was the quite the success they wanted.
Call it unreasonable expectations. Every single MMO that is announced, it's hyped to be the "WoW" beater, and it never happens, and probably won't happen till WoW's numbers really dwindle.