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[Rymuth]

Thought this was pretty funny. Back in his SEGA days, Peter Moore was asked to conduct a survey in the US with the following question - 'If a video game publisher was a relative or a friend, who would they be?

These were the results:

• EA - Arrogant quarterback, 6'5", walks in, gets the girl, nobody likes him
• Rockstar - that's your drunken uncle that shows up from Vegas once a month with a hooker on his arm and looking for money and then he's gone again.
• SEGA - Your grandad. Used to be cool, but even he can't remember why anymore."

This didn't go exactly as he might have hoped:

When Moore brought a video of the focus group to present to his Japanese colleagues, they refused to believe the validity of what the American consumers had been saying. That's when things got especially rough with Sonic creator Yuji Naka.

"I said, 'We need to be incredibly aware of the challenges we face as a brand at Sega,' you know, and so I play the video. Yuji Naka, Naka-san, maker of Sonic, is in the room. Now, he and I have a love/hate relationship on a good day. And we show him this, and it's subtitled in Japanese, and when it comes to that piece he just [slams his hand on the table], 'This is ridiculous. You have made them say this. Sega is the great brand, nobody would ever say this, you have falsified!' He just gets in my face. So I said to the translator, 'Tell him to fuck off.' And the poor guy looks at me and says, 'There's no expression in Japanese.' I said, 'I know there is.' And that was it. That was the last time I ever set foot in there," Moore explains.

One month later, he left for Microsoft.

- source

I gotta go fuck off, if old

 

[MaverickHunterX]

I think I have new respect for Moore

Crazy, man...

 

[Cess007]

lmao at that Rockstar description

 

[MadLaughter]

Amazing.

 

[Ushojax]

Yep, that's SEGA.

 

[Labombadog]

Hahaha this guy

 

[KyleCross]

Goddamn, Peter. You're alright.

 

[Zaph]

Always great when senior players leave the games industry - that's when finally get to hear some real shit.

 

[Some Nobody]

Lol. "You have made them say this!"

No, years of trash made them say that. I wonder how many devs are deluded along those same lines?

 

[Dr. Zoidberg]

That's a great story. 100% believable IMO.

 

[Mutanthands]

Sega was so fucking dysfunctional back then. Imagine if they could have gotten their shit together after the Genesis.

 

[themagicalkitsune]

Sega is the great brand.

 

[IdreamofHIME]

Expect nothing less from a Liverpool supporter.

 

[Syril]

Yeah that sounds like Yuji Naka.

 

[andymcc]

Lol. "You have made them say this!"

No, years of trash made them say that. I wonder how many devs are deluded along those same lines?

The sonic games were not badly received at the time this would have occurred.

Sega was so fucking dysfunctional back then. Imagine if the could have gotten their shit together after the Genesis.

Imagine if there was a unified company vision between SoJ and the western branches, basically,

 

[Kalor]

The whole interview is pretty great. The Rockstar description is pretty suitable.

 

[Askherserenity]

Haha great story!

 

[Unknown?]

Lol. "You have made them say this!"

No, years of trash made them say that. I wonder how many devs are deluded along those same lines?

This was before they made trash though... Anyway who did he ask, a bunch of punk brats? Who the hell would even answer these questions like that?

 

[JayEH]

"I know there is." hahahahaha

 

[TissueBox]

Wow that is a hell of a story. Effing Peter, lol.

 

[BibiMaghoo]

It's ironic to me that one of their best-selling games, subsequent to all of that, is now Yakuza

Ouch.

 

[gingerbeardman]

So good.
And so sad at the same time.

 

[whatever6352]

Original article is from Glixel.

http://www.glixel.com/interviews/peter-moore-talks-leaving-electronic-arts-for-liverpool-fc-w475540

 

[Guerrillas in the Mist]

Moore's a Scouser, I wouldn't have fancied Naka's chances.

 

[Pinky]

Good Lord! Lol!

 

[Sho Nuff]

Someday I hope to put to paper all the incredible shit I saw go down in Japanese board rooms

 

[Elandyll]

Yeah that sounds like Yuji Naka.

Sounds like Moore too tbh.

 

[gspec]

Someday I hope to put to paper all the incredible shit I saw go down in Japanese board rooms

Do tell.

 

[jackal27]

Damn. Completely accurate descriptions too. Pride comes before the fall. Really wish companies and the people who lead them were more willing to look honestly at their public perception.

 

[DAREALGUMMY]

This was before they made trash though... Anyway who did he ask, a bunch of punk brats? Who the hell would even answer these questions like that?

What? Sega was making trash since the Sega CD/32X

 

[Drillary Clinton]

Peter Moore... you're alright

 

[Host Samurai]

What is Peter Moore been doing these days?

 

[Cerium]

What is Peter Moore been doing these days?

Football.

 

[Killer Queen]

Someday I hope to put to paper all the incredible shit I saw go down in Japanese board rooms

Start now 👀

 

[TreIII]

Sounds apt. Sega Japan really wouldn't let Moore and the America branch be great. And Naka was known for his diva ways, too, just like Moore was known for his crass behavior.

 

[Guerrillas in the Mist]

What is Peter Moore been doing these days?

Recently resigned from EA to become the CEO of Liverpool FC!

 

[whatever6352]

What is Peter Moore been doing these days?

He's the CEO at Liverpool FC.

Edit: beaten

 

[jaypah]

Sega is the great brand! I'm fucking collapsing 😂

 

[GarthVaderUK]

What is Peter Moore been doing these days?

CEO of Liverpool FC

Edit: I think you know now lol

 

[GifGafIsTheBestGaf]

legit bloke

 

[jaypah]

legit bloke

Gotta go crass!

 

[Sword Of Doom]

Explains a lot about the puzzling decisions Japanese companies make in the industry

 

[SgtCobra]

Tell him to fuck off hahaha perfect response, can't inagine what a clusterfuck of stuff the SEGA management was in their last days as a console manufacturer.

 

[ElBoxyBrown]

Sega is constantly aware that people are always talking shit about them. They get defensive but deep down they know it's true.

 

[Corpekata]

He's right, but they do kind of sound made up. I can't imagine Rockstar even had much of a public mindshare at that point in time, he left Sega only a year or two after GTA 3. So even if the description is sort of accurate now, at the time I'd expect the public to think of them as like the new hotshots or something because they barely registered before that.

 

[Stumpokapow]

so is there an expression or not

 

[The Strokes]

What is Peter Moore been doing these days?

He'll be the CEO of Liverpool FC in a few months.

Edit: lol.

 

[funkystudent]

There is probably a book to be written about Sega America versus Sega Japan bullshit from the 90's to the death of the dreamcast.

 

[Hitlersaurus Christ]

so is there an expression or not

Not exactly. But I think "die" is generally the equivalent.

 

[SatelliteOfLove]

And given the P5 shenanigans lately, it still is.

What? Sega was making trash since the Sega CD/32X

You and I both know that's a delightfully mixed bag to come out of many eras of Sega, otherwise there would be no gnashing of teeth about them.