I wonder at what point getting in front of the story does more harm than good. Some of Trump's followers aren't actually idiots, they're just ignorant. Surely some of them would start to see a correlation between his random outbursts and contradictory information following shortly thereafter.
I wish just once the White House would be asked for comment like 30 seconds before the story drops. You know they won't comment and it'd be better for everyone if they had zero time to formulate a response. Or maybe that already happened with Spicer hiding behind the plant in the dark. How sad is it that I can't even remember which story caused that?
Most of his base now get their news from Fox (and the more modern ones from Reddit, Breitbart, and Wikileaks). The problem is they're going to spin anything they can and not report on certain things.