Partnering with national legacy Latino civil rights groups like LULAC and National Council of La Raza (recently renamed Unidos), the Obama administration created materials in Spanish, sent its cabinet members around the country to promote enrollment, solicited feedback from grassroots groups about how to best message to Latinos young and old, responded in real time when those groups flagged problems on the ground, participated in health care town halls on Univision that reached millions of people, launched social media campaigns, and organized summits on health care.
Steven Lopez, the associate director of health policy at Unidos, told TPM that all this effort was necessary to reach a historically underserved demographic.
”For a number of folks, this was their first time ever having insurance," he explained. ”There was a lot of confusion and misinformation about what insurance is and who is eligible. We were also working with people disproportionately impacted by limited English proficiency. So we worked closely with HHS in identifying and addressing enrollment barriers, finding out what was impeding folks' ability to get enrolled."
In particular, Lopez said, the line of communication the groups had with the federal government was ”incredibly important."