You can rent time in data centers. I know people like to be apologists for console manufacturers, but this is another shining beacon of Sony incompetence. I have gone from pissed, to annoyed, to the stage of laughter with this company. I just wanted to get online tonight to redeem my LA Noire codes that I've been sitting on for a couple weeks now.
So, after getting hacked and spending weeks with the PSN store down, they DDoS themselves into oblivion by not adequately preparing for a promotion. Bravo, Sony. Really, well done. I will spend the remainder of my game purchasing days laughing as I pass by your products on store shelves, spending my money on a different company's products. Companies that are not managed by rejects from the Enron School of Business.