Otherwise why make the headset in the first place?
Why make Vita in the first place? Why make PS Move in the first place? Why make PSP GO in the first place? Why make Eye toy in the first place?
Some devices simply do not earn their upkeep, and Sony is notoriously fast when it comes to pulling the plug on those.
Speaking of Vita, it sold 500k units in its first week, and we all know how the story went from there.
You know what other, new Sony device sold almost half of that in its first month?
But yes, there's too much money to be made in VR for no one to take up those spots.
Except the spot is already taken by Oculus, and even they dropped the AAA exclusivity deals, because they're just not profitable, even with userbase of 20mil.