It's usually because of marketplace arbitrage. Buy in a country where it is cheaper and resell in a country with a higher price. Sometimes the codes are from bundles, and those are usually the cheapest
Makes sense. I didnt think of that. I should had, but my work experience involves zero digital. So out of mind. W
ith digital, it's so much easier to use keys and fuck around VPNing or classifying a console as a different country. No wonder game companies are cracking down on it. It's probably got to a point all the savvy gamers doing these tricks is biting into their profits.
That's is the exact same issue other companies face with physical products.
That's called product diverting.
In other words, some dirt cheap product that's legitimately bought overseas and retailers/importers with financial savvy get it and offload it for higher prices locally. Brick and mortar retailers do it too. It goes both ways. For those of you who dont know, here's how it works in different ways.
Situation 1. Retailer fucks over local supplier
- Local supplier wants to sell retailer their stuff
- But supplier has a hard time because the retailer is proactively sourcing similar/same product from the supplier's foreign regional office in a different country
- The retailer wont directly source it from a foreign supplier office. But instead get their own foreign retail office to ship over stuff. Or the retailer works with importers
- The local supplier says... "give us a break, buy from our local division". Retailer ignores the supplier or says FU, we buy from where we want
Real life example: At my old company, we had a hard time getting some products in because competitors were giving good prices and the store had their own store brand. But fuck, were one of the top brands, what gives? Turns out they'd occasionally get supplies of Vietnam and Thailand product from the Asian region! It must be so dirt cheap to buy and ship it over its worth doing it. The retail prices were decent and made sense, but our local prices must had been so much shitter they are willing to get supplied from half way around the world. We never were able to get full listings pf products while I was there. I left the company after 5 years, but not sure if my old coworkers ever made progress... probably not. lol
Situation 2. Supplier eggs it on hurting themselves and causing inter company arguing
- Local supplier is desperate for sales and clearing out inventory. They dump it for cheap to exporters since they dont want to disrupt the local marketplace where one retailer is getting batches of 70% off stuff while nobody else gets it
- The supplier tells the exporter to get rid of it overseas
- But that just fucks up the supplier's regional office over there
Real life example: At an even older company I worked at we dumped off product.... where it ended up in the mid east! So our VP of Sales was getting mad calls from the VP of that region saying why the fuck is all this Canadian product with your address and french labeling on it? it fucks them up because we got the sales dumping it. But their account managers will have a harder time getting reorders for their financials since we dumped off probably 500 skids of leftover product to an exporter who dumped it in Turkey and Israel. lol