Yes, the concept is funny. The idea of a super serious Archie comics show murder mystery had me intrigued. But the actual show doesn't have that inherent silliness. Everything is grounded, and beyond the concept pitch, it's not funny.
Funny they did it, but not a funny experience one bit. The narrative thrust is bland, mediocre. The only reason to care is because it's buttressed with these characters we know.
I think it's a pretty bad show, in reality. I don't think many of us would care or think it's good if it weren't based off Archie. It would seem so bland. Like what's the point of this show? Beyond the silliness of the concept of the show the actual show needs to be silly, and it can be this serious thing while working in humor.
At least make Reggie this awesome prankster FFS. They even resisted that? I do find EMO Jughead silly enough to chuckle a bit, because he is so EMO. But again, it's bizarre that to the detriment of perhaps being good in the the second episode they take pains to get the Betty Veronica Archie dynamic right, while just not bothering with other stuff. Either be a good show, or worry about fidelity more.
I guess my issue is the show is just not any fun, and the murder mystery, relative to all the crime shit we get, is almost objectively boring and uninteresting. Like my god, it's just listless and pointless, it feels like such a cynical ploy because its so mediocre. It's almost like they know the murder mystery part doesn't need to be good, because the audience is young and the two dozen Archie comics fans won't care anyway.