So I was bored and crunched some numbers to see whether the claims that Avatar could beat Titanic had any merit, and realized that in order to do so it would have to have a multiplier of at least 7.80 from its opening weekend--that is, its opening weekend take of 77+ million would have to be at most 12.82% of its final gross. Now, look. I know that Avatar is capturing the zeitgeist like no other movie of 2009. I know that its word of mouth is insane, as both personal experience and all available hard data have continuously confirmed. I know that its innovative use of 3D and state-of-the-art CG are driving people to theaters and making piracy and home theater entertainment systems something of a moot point, and I understand that the limited number of 3D and iMAX screens is creating an artificial bottleneck that appears to be dramatically extending its legs beyond what blockbusters traditionally do these days. I also understand that it is precisely these limited screens that are charging a premium, so that even if 2D ticket sales drop precipitously they won't affect the weekly gross to the same degree that they did for previous event movies. I realize that it was not a sequel and therefore was not as frontloaded as a lot of blockbusters. I realize that the first weekend was hurt by a snowstorm, which may further extend its legs. I realize that Christmas can give an already-leggy movie wings. And yes, I know you never bet against James fucking Cameron.
But even with all this going for it, I really,
really doubt it's going to beat Titanic. Though it pains me to do this as a mathematician, I will attempt to explain this through proof by example. Here are some films with great legs, incredible grosses, or both that did
not get to the 7.8 multiplier Avatar needs to beat Titanic (sorted by multiplier from lowest to highest; the three numbers in italics are
Approximate Opening Weekend in millions / Approximate Total Gross in millions / Approximate Multiplier; all data are taken from
Box Office Mojo):
- Watchmen (2009) - This is really only on here because it is something of an extreme--Avatar is already comfortably past its multiplier--but if nothing else it goes to show that if you make a movie with bad enough word of mouth and hype it sufficiently, you can take frontloading to ridiculous heights. I guess if you like Watchmen you should probably be pretty depressed that even Twilight: New Moon managed a higher multiplier. $55 / $108 / 1.95
- The Dark Knight (2008) - Doesn't really need any introduction. Not the most leggy of films, but when you gross that much in your first weekend you don't really have to be. Note that The Dark Knight would have needed around a 3.80 multiplier to beat Titanic. 158 / 533 / 3.37
- The Lord of the Rings: The Return of the King (2003) - An epic event movie that came out during Christmas to massive critical and popular appeal and cleaned up at the Oscars makes for a pretty good comparison to Avatar, even though it was the third in the trilogy and based on a popular franchise (and, yes, had the weakest multiplier in the trilogy, but none of them approached 7.8). Avatar is tracking ahead of this, but not preposterously so (yet, anyway). $73 / $377 / 5.19
- Gladiator (2000) - Already a big box office success, Gladiator somehow became a critical darling as well. I guess it counts as a period piece or something? $35 / $188 / 5.39
- Armageddon (1998) - Remember when Michael Bay used to make good movies? No? Well, how about when they used to have great legs? Another '90s disaster flick, it did pretty well for a movie released that year not named Titanic. $36 / $202 / 5.59
- Twister (1996) - Honestly I hadn't even heard of this movie, but it seems to have been another '90s summer disaster movie with (probably undeserved) great legs despite a then-monster opening weekend. $41 / $242 / 5.89
- Independence Day (1996) - Roland Emmerich's disaster movie was pretty much the textbook mid-nineties blockbuster. Note that it came out nearly 14 years ago, when movies in general had much, much better legs, but a 7.8 multiplier remained firmly out of reach. $50 / $306 / 6.10
- The Matrix (1999) - When this came out it wowed people with its insane visual effects and smart action. One of my personal favorite movies, and in many ways comparable to Avatar in how it influenced filmmaking at the time. $28 / $171 / 6.17
- The Hangover (2009) - Not your typical blockbuster, but a breakout comedy that surprised everyone with its extraordinary legs, especially for a modern movie. $45 / $277 / 6.17
- Batman (1989) - That's right, the original Batman was something of a box office monster in its day as well. $40 / $251 / 6.20
- Shrek (2001) - Came out of nowhere, critically and commercially adored, animated, leggy, and released with very little direct competition, Shrek's leggy run was pretty damn impressive. $42 / $268 / 6.32
- Terminator 2: Judgment day (1991) - Even James fucking Cameron (in 1991, no less) only passed the 7.80 multiplier with one movie, and we all know which one that is. $32 / $205 / 6.45
- Pirates of the Caribbean: The Curse of the Black Pearl (2003) - Depp's starpower somehow turned this movie about a theme park ride into one of the most unexpected and greatest breakout hits of the decade. While its final box office tally could never compare to the films that succeeded it in the trilogy, it's all about the multiplier! $47 / $305 / 6.55
- Toy Story (1995) - Pixar's first movie has the best multiplier of them all (unless you count pre-expansion limited release runs like Toy Story 2's, which is more obstructive than anything else), which isn't too surprising, given that it was the best-grossing film of '95, a much less front-loaded time. Pixar movies are often lauded for their legs, but none of them have ever sniffed a 7.80 multiplier. $29 / $192 / 6.58
- Star Wars: Episode I - The Phantom Menace (1999) - Coming so soon after Titanic, everyone expected George Lucas to rise to the occasion and take back the record Cameron had so unexpectedly snatched from Star Wars with the first entry in the series since 1983. Between the insane hype, which led to its near-record opening weekend, and the expectations people had for its legs given the series's pedigree, it was also the first movie that people thought had a chance to challenge Titanic. And maybe it could have, if it hadn't turned out to be a pile of steaming horseshit. Even so, it managed to have the best multiplier of any movie opening over $50 million to date. $65 / $431 / 6.65
- The Polar Express (2004) - I'm still not really sure how this movie was as successful as it was, but then again, I never watched it because I thought it looked creepy. $23 / $163 / 6.98
- Saving Private Ryan (1998) - 1998 was a pretty damn good year for leggy films, and this brilliant war movie is a prime example. Definitely not your typical blockbuster, its crazy multiplier is frequently attached to films of its quality but rarely to such staggering (for the time) numbers. Still not at 7.80. $31 / $217 / 7.08
- Rambo: First Blood Part II (1985) - Technically I guess this is also sort of a Cameron film, but coming out in 1985 has a lot more to do with this movie's ridiculous multiplier than one of its writers. That, and being fucking awesome. $20 / $150 / 7.45
- Jurassic Park (1993) - Before James Cameron, there was Steven Spielberg. In many ways, this movie makes a great comparison for Avatar - a well-known, proven director promises out-of-this-world special effects the likes of which the public has never seen, and turns out to be telling the truth, drawing people to theaters en masse and revolutionizing cinema. Of course, it helped that in '93, frontloading was less of an issue. Even with so many things going for it, though, Jurassic Park--while an immense, unqualified success--fell short of the magical 7.80 multiplier. $47 / $357 / 7.59
- The Lion King (1994) - Another movie with a box office run that is nothing short of legendary. Though not my personal favorite Disney animated movie from its 2D renaissance (that honor would probably go to Aladdin or Beauty and the Beast), The Lion King's box office run was absolutely phenomenal. In fact, it had the best multiplier EVER for a movie that opened to more than $40 million. Even for it, though, a 7.80 multiplier was out of reach. $41 / $313 / 7.65
- The Fugitive (1993) - I was hesitant to actually include this film at all, because I feel like the Lion King was a much better place to end it and this is just sort of benefiting from the era in which it was released, but its multiplier was just too close not to include. $24 / $184 / 7.74
I could give other examples but this has taken long enough already.
That's not to say it's
impossible to get to a 7.80 multiplier while opening to more than $20 million. Here are some movies that did:
- Cast Away (2000) - I honestly know nothing about this movie except that it stars Tom Hanks and had an unreasonable box office run, but it doesn't appear to resemble Avatar in any meaningful way. $29 / $234 / 8.09
- Night at the Museum (2006) - Probably the most bizarre entry on this list, this is an example of how "Christmas legs" can propel a movie to an absurd multiplier. For the life of me I can't understand what made this movie such a success, but it doesn't make a very good model for Avatar since it mostly appealed to children and had virtually no hype. $30 / $251 / 8.24
- Mrs. Doubtfire (1993) - Robin Williams's starpower isn't what it used to be. $20 / $219 / 10.71
- Return of the Jedi (1983) - Hey, remember when Star Wars was good? I guess this is actually comparable to Avatar thematically, but probably moreso to Avatar 3--and, in box office terms, 1983 was as alien to today's environment as Pandora is to Earth. $23 / $253 / 10.97
- The Sixth Sense (1999) - These days, at least, most horror movies have terrible legs, but The Sixth Sense somehow managed to have some of the best in the business. I feel like there is a long box office story here that I know nothing about, but I have been researching for way too long at this point anyway. Either way, Avatar is unlikely to approach its phenomenal multiplier. $27 / $294 / 11.00
- Forrest Gump (1994) - A beloved classic and a true box office monster, this character-driven movie is, again, not really anything like Avatar, but blockbusters with multipliers over 7.80 are rare so I'm just including all of them out of completeness. If this movie had been released fourteen years later I doubt it would be anywhere near here; in fact, I know it wouldn't, since they tried it with Benjamin Button. OH SNAP. $24 / $330 / 13.48
- Titanic (1998) - Now that all those other movies are out of the way, two things should be clear: (1) Titanic's run actually made no sense at all, and (2) even if Avatar outgrosses Titanic, its performance is still the stuff legends are made of. I mean, Jesus fucking Christ. Or should that be James fucking Cameron? Fun fact: if Avatar had Titanic's multiplier, its final domestic gross would be around $1.616 billion dollars. Yes, that's a "b". $29 / $601 / 20.98
Those seven are the only films EVER to open to over $20 million and meet or exceed a 7.8 multiplier. Only two of them opened this decade, and only one opened within the last nine years.
None of them opened to more than $30 million.
So... I'm not saying Avatar
definitely won't top Titanic, just that it's super, SUPER unlikely.