Sharp said:
My threshold for "monster" has already been met. Like I said, I can definitely see it doing Dark Knight numbers, maybe even a little bit more. It's the "unpredictable" part that is irking me, because it really isn't; it's doing what we've seen before on a larger scale. If it has a $70 million weekend, has 35% drops after the holidays, does crazy shit like have its largest day 7 weeks into its run... Titanic-style stuff? That's an unpredictable monster box-office run, and then comments like "the sky is the limit" will make a lot more sense.
I guess that's what everyone else is talking about but you are dismissing as insignificant. It is not. You are comparing how Avatar has performed relative to movies with a fraction of its take. This makes zero sense - compare apples to apples.
Movies that open this big don't do what Avatar has done. Full stop.
As I pointed out: no movie that had $100m+ its first week has even gone up its second week (that I've found yet), much less $137m. How on earth is that
not unpredictable?
Let me put it differently. Here's the top 4 from yesterday:
1. AVATAR (Fox) [3,456 runs] Week 2
Wed $18.5M (+1), Thurs $14.9M (-19%), Cume $283.8
2. ALVIN SQUEAKQUEL (Fox) [3,700] Week 2
Wed $11.8M (-6%), Thurs $8.7M (-26%), Cume $120.7M
3. SHERLOCK HOLMES (Warner Bros) [3,626] Week 1
Wed $9.7M (-5%), Thurs $8.7M (-10%), Cume $102.3M
4. IT'S COMPLICATED (Warner Bros) [2,887] Week 1
Wed $4.4M (+3%), Thurs $5.3M (+22%), Cume $40.3M
It's Complicated went up 22% yesterday. Why couldn't Avatar?
The answer is because it's apples and oranges.