Why even keep the discrete GPU segment in business then? Probably nice just spending the investor money, getting some nice offices and gear for a few years. I get it. The only chance AMD has is just forgoing profits on the discrete consumer GPU division to raise the profile of their name. Use discrete for street cred, make your money on laptops and gaming consoles. eeking out an extra $50 per card isn't gonna help.
Why would they forgo profits for market share? It hasn't worked in the last 15 years so why would it work now? Radeon has had markedly cheaper products than Nvidia for over 20 years and they could never secure more than 50% market share.
Nvidia raked in massive profits while AMD made losses, when both had 50% market share. Where does that profit go? R&D for new architecture and $$$ for better software/drivers.
If PCMR actually gave a shit about price for all these years, maybe things could have been different. But by my observation one of two things happened over the last 20 years.
1) "Wait for Nvidia to drop prices/release their next architecture"
2) "I recommend Radeon, because it's far better value for money, but I myself will get Nvidia because it's about 10% faster"
There were very few of the most discerning enthusiasts who went for the Radeon option, but the majority of the market kept on with Nvidia.
The market decided that it was not price sensitive, only performance sensitive. So here we are.
By the way, neither AMD nor Nvidia really give a shit about graphics or gaming outside of remaining a token presence. Data center and AI make them way more money per mm² of silicon.