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Satya: Being an Xbox fan means playing Xbox on "all of your devices"

GHG

Member
Based on the reception, it seems like the biggest mistake they've made here is letting Satya deliver the message to their remaining fans instead of it being Phil.
 

ManaByte

Gold Member
That is not how it works Satya.

It's how it's worked for a long time. Spencer has been saying the same thing, but people were ignoring it.


And the fact that you get entitlements when you buy a game from us on both Windows and Xbox also means you have the ability to play that game across a multitude of devices
 

Skifi28

Member
So did everybody else. Lol

It's probably why Sony downplays these services, they already know it isn't the future.
Not for the foreseeable future.
They never were the future. Microsoft's plan was to literally kill the industry with gamepass knowing they were they only ones that could survive and then rule over the ashes. Thankfully it didn't work out like they had in mind.
 

ManaByte

Gold Member
They never were the future. Microsoft's plan was to literally kill the industry with gamepass knowing they were they only ones that could survive and then rule over the ashes. Thankfully it didn't work out like they had in mind.

Microsoft's plan was to transition their gaming division to the same model Office has used since 2011.
 

Skifi28

Member
Microsoft's plan was to transition their gaming division to the same model Office has used since 2011.
We literally have the leaked emails about "spending Sony out of business." I'm sure there were secondary goals, but gamepass was dirt cheap for what it offered and they were losing an insane amount of money on it.
 
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Sorcerer

Member
Is this an Xbox?


L9Ve1ev.jpeg

Seriously though, when Saya has to take over Phil's job, it's a sign that things are heading South for Xbox. I think they are hiding Phil in a closet and only let him out at key moments. Haven't heard much from Bond either, but maybe she is catching up with Goldfinger and is too busy for videogames at the moment.
 
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I've never seen a company in dire need of a Product Marketing team who knows how to re-position and craft messaging for a product like Xbox does. Either they have zero power there, or they're all clueless.
 

Begleiter

Member
Based on the reception, it seems like the biggest mistake they've made here is letting Satya deliver the message to their remaining fans instead of it being Phil.

I think it preserves Phil's status among Xbox fans, letting an unpopular figure from the company deliver an unwelcome message like this.
 

j0hnnix

Member
Good on Xbox. That's why I sold the console. PlayStation was gonna get everything after that ABK purchase. MS put themselves in a bind.
 

AJUMP23

Parody of actual AJUMP23
I am sure Satya had to sign off on the ad campaign, and he wants it to be successful, so he is going to promote it.
 

EN250

Member
I think it preserves Phil's status among Xbox fans, letting an unpopular figure from the company deliver an unwelcome message like this.
And what would be the purpose of that? pretend everything is alright with the Xbox brand because the news don't come from Uncle Phil?
 
I'm still out of breath how fast they went from "we gotta get a bunch of other studios to fill out our exclusives to push our platform" to the point of "we have too many exclusives to sell only on our platform".
 

sainraja

Member
By the way I believe in the power of the cloud & think Microsoft has something amazing on the way they just have to sell it & not give up too soon because once it kicks into high gear the publishers like Epic & Take 2 will realize that they can do this on their own & sell the game/service directly.
Yeah, I think this is exactly it. But personally I don't believe in the power of the cloud, not because it can't be done or anything like that, it's just not the future I want.
 

Humdinger

Gold Member
The whole "play anywhere" thing has never appealed to me. I play games on my TV, from my couch. I don't care to access my cloud saves on mobile, tablet, laptop, or whatever and then continue there. I understand this appeals at least somewhat to hyperconnected younger people, but I'm older, and this just isn't interesting to me at all.
 

SkylineRKR

Member
In my opinion, Gamepass would've been best if it was more like PS Plus. So, no day one exclusives. You could safely go out and buy your first party release day one, without any hint of the game being available on any sub whatsoever. I think the amount of GP subs, esp. with online gaming being integrated, would be that much lower? This way, there wouldn't be headaches around the acquisition of ABK, put CoD on there day one yes or no? You can just feel MS really didn't want to do this but rather sell it up front. They were rather vague on the ABK library until recently, though only MW3 and BO6 are on there now.

MS could've grown Xbox further for sure. They showed that with the right price and library they can go to some heights, as the 360 proved. I think the Series likely had to be cheaper than PS5 (and not with an XSS), perhaps beat them to the market and first and foremost they needed some exclusive content and software. Not just old games like FH4 and Gears 5 being boosted, which was the entire X|S launch lineup and beyond. But yes, I think MS could've done more than doing what they did (having no new games for over a year, and pretty much no Series exclusives at all).
 

Zacfoldor

Member
Oh and by the way, this new push to get people to play Skyrim on their toasters will fail too.

It's not just the strategy is a complete capitulation of the console market but also that the new strategy is even more dumb and impossible to accomplish than the old one.

What is more likely to happen is that all the IP MS bought will rot on the vine and become unpopular since they already bought most of it on the decline and they can't develop great games or win GotY. Keep calling me a fanboy but you are lying to yourself too. You know it's true.

If they released a banger and shut me up, I'd be happier than you would be.

They plan to take on steam but I have a feeling it is steam who is going to take their console space and MS ain't gonna take shit. They will just lose harder. They have screwed it up too bad to recover at this point, and their strategy is a joke. I shit on Sony for being woke but at least their business plan makes semi-sense. Sometimes you look so far off in the distance you miss the deer on the road in front of you that you are about to hit.
 
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It's incredible how Xbox's entire strategy has collapsed, from wanting to force Playstation out of the market based on billions in purchases (highly celebrated...) to having to release its games on PS5 - Switch as a strategy to save the business and balance the numbers, you say a year ago what is happening now and no one would believe it, on top of that now they try to sell it to you as if it is the "future of the industry", it is not the future of Xbox because they have no other choice.
 

sainraja

Member
I haven't really commented on their marketing strategy so far but I think they did not need to spell it out for people. All they needed to do was, start putting out devices and their games on any/all devices that can play them (including competing platforms which they are experimenting with, but need to fully embrace it). People would have made the same conclusion about their brand. There are some things you have to advertise but this was one of those where you have to show first, before telling.
 
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Interfectum

Member
And that doesn't conflict with transitioning Xbox to an Office-style SaaS model.
They aren't transitioning though... every move they make is that of a third party publisher, not a SaaS model. The box to fully push their SaaS model has failed, they have no chance against Steam on PC and they will simply be another third party streaming service if/when game streaming ever truly takes off.

Releasing games on Steam, PS5 and Switch as items to purchase does nothing to fulfill that future. They have failed, they are pivoting whatever way makes them money and they'll eventually just sell all of this shit after Satya gets bored with games.
 

reinking

Gold Member
I do not have a problem with the new strategy. Companies have to pivot when things are not working. However, this whole thing of trying to reinvent what an Xbox is does nothing but cause confusion. If hardcore Xbox fans are confused about what is going on, I can’t imagine being a casual Xbox fan and hearing the everything is an Xbox slogan. Changing the definition of Xbox is just more mixed messaging. Good luck to them, I hope it works out but they better get a move on. The longer this sits out there with no clear answers the more confidence from consumers they lose.
 
Have you used any cloud service?
I have and latency is actually not the big issue, it’s just what people always talk about. The real issue is the player queues. Having to wait in a queue to play a game instantly kills all hype for cloud gaming for me. Imagine having to wait in a queue to watch the next episode of Silo on Apple TV+. That’s where cloud gaming is around the release of new games. And Xbox cloud is also the lowest of the low of cloud gaming. Nvidia’s Geforce Now is fairly competent specs wise but it’s too expensive and they’re limiting playtime in an attempt to sort out queues, which are still there. It just doesn’t work. Yet.
You perhaps dont have much latency, but tell that to millions of millions of people that dont have a superfast internet because they cant pay or ore they dont have or in a big part of the USA..
 

Rambone

Member
I like the idea of being able to stream to "any" device but my problem with this after trying other streaming services provided by Sony, Nvidia and even Stadia (RIP) way back when, Microsoft is lagging behind with Xcloud. Streaming gamepass and remote play looks like shit in comparison to the other services. I know I can buy 3rd party apps to polish the turd but I shouldn't have to do this, M$ needs to do better here if they are going to be advertising this kind of detritus.
 

HogIsland

Member
It's incredible how Xbox's entire strategy has collapsed, from wanting to force Playstation out of the market based on billions in purchases (highly celebrated...) to having to release its games on PS5 - Switch as a strategy to save the business and balance the numbers, you say a year ago what is happening now and no one would believe it, on top of that now they try to sell it to you as if it is the "future of the industry", it is not the future of Xbox because they have no other choice.
They went from being a big publisher to the biggest publisher by a mile. They aren't playing the same game as before.
 

Nydius

Gold Member
Xbox in 2024 has given me SEGA in 2000 vibes. Rudderless, desperate, trying anything and everything to remain relevant.

It was 2001 that the Dreamcast was officially discontinued. Between this, their laughable “we want Xbox to be the home of gaming on PC” and Jez out here managing expectations about no future console exclusives, it’s only a matter of time before the console itself follows in the Dreamcast’s footsteps.
 
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