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New ‘Dragon Age’ Game Faced Turbulent Development
The studio head of EA’s BioWare says ‘Dragon Age: The Veilguard’ received nothing but support from EA throughout its lengthy production cycle
www.bloomberg.com
Pardon me for the clickbait title, it is the last paragraph. The article talks about the development turbulence and culture change of Bioware.
New ‘Dragon Age’ Game Faced Turbulent Development
The studio head of EA’s BioWare says ‘Dragon Age: The Veilguard’ received nothing but support from EA throughout its lengthy production cycle
EA’s BioWare label hopes to find redemption with the release of Dragon Age: The Veilguard
Photographer: Electronic Arts
By Jason Schreier
November 1, 2024 at 10:00 AM PDT
A new age for dragons
In late 2020, when Gary McKay took over as studio head of BioWare, the Electronic Arts Inc. subsidiary best known for making big roleplaying games, the climate was dire. BioWare, which is headquartered in Edmonton, Alberta, had released two critically panned games and was facing turbulent development on a new one — while trying to cope with a worldwide pandemic.“We needed to shift how we were thinking about building our games,” McKay told me in a recent interview.
BioWare, founded in 1995 and purchased by EA in 2007, had won over millions of fans with hit single-player RPG franchises such as Dragon Age and Mass Effect. But a 2017 entry called Mass Effect: Andromeda was widely panned, and the studio’s next game, the 2019 multiplayer shooter Anthem, flopped both critically and commercially. Both games had also gone through brutal development cycles that drove many BioWare veterans to exit the studio.
At the end of 2020, studio boss Casey Hudson was planning to step down and called McKay to ask if he would take over. “We had a few conversations over the course of the next month around the people and the culture,” McKay said.
BioWare’s next big project would be a new game in the popular fantasy Dragon Age franchise. But the game, which had been in development for years, was facing turmoil and had been rebooted from a single-player game into a live-service game with a heavy multiplayer component, which EA had been pushing across many of its subsidiaries in the late 2010s. Hudson, too, was interested in multiplayer games and had been the lead visionary on Anthem.
Some employees jeeringly referred to the next Dragon Age as “Anthem with dragons,” which worried fans after I reported on the game at Kotaku. Enthusiasts of the series wanted another single-player game, not a repeat of BioWare’s biggest mistake.
When he took over, McKay began to feel similarly. “We were thinking, ‘Does this make sense, does this play into our strengths, or is this going to be another challenge we have to face?’” McKay said. “No, we need to get back to what we’re really great at.”
In the months that followed, McKay met with leadership across BioWare and EA and ultimately decided to reboot the next Dragon Age a second time, pivoting back to single-player.
The choice was obvious in many ways. Anthem had flopped while EA’s Star Wars Jedi: Fallen Order, a single-player action-adventure game, had sold more than 10 million copies, helping prove to the publisher that not all of its games needed to be online. BioWare games were popular because of their focus on character dialogue and player-driven narrative decisions, which did not mesh with multiplayer gaming.
“Once we made that decision, a lot of things started to fall into place,” McKay said.
In the years that followed, he would go on to consolidate more of the studio’s projects, shutting down an attempt to reboot Anthem and selling off the rights to the online game Star Wars: The Old Republic to a separate studio. The goal, McKay said, was “focus.”
BioWare then spent the next three-and-a-half years developing what would become Dragon Age: The Veilguard, the fourth game in the franchise. Out this week, the game has received mostly positive reviews and so far topped charts, although EA has not yet revealed sales numbers.
Some things went right during development. McKay said they “had the game end-to-end playable” earlier than any previous BioWare product, allowing them to spend extra time iterating. A reorganization at EA, which split the company into divisions called EA Games and EA Sports, allowed Dragon Age: The Veilguard to receive more support from internal teams that might otherwise be stretched thin, such as research and data insights groups. “That gave us an extra boost in terms of the support and focus from the company,” McKay said.
But the development of Dragon Age: The Veilguard still faced plenty of obstacles. The pandemic led BioWare to shift to hiring remotely, which McKay said made for cultural challenges. The game slipped past its original target date, although McKay wouldn’t say how much extra time it needed. “I’m never going to call it a slip,” he said. And it went through significant scope changes over the course of development.
Then, last summer, BioWare laid off 50 people, including veterans with decades of experience. McKay told me the reduction, which arrived during a period of widespread layoffs across the video-game industry, “was all about focus at that time.”
“When you have a really large team, you’re always compelled to keep everybody busy all the time,” he said. “When you have a smaller team, you have the right people in the right roles at the right time, some incredible momentum is gained at that point.”
The stakes are high for the release of Dragon Age: The Veilguard. Fans and pundits have worried that a third failure in a row might have devastating results for BioWare. McKay wouldn’t comment on the specifics of what would make the game a hit in their eyes. But said he has felt supported by EA Entertainment & Technology President Laura Miele.
The game is so important to BioWare’s future that the company brought in its second team, which has been incubating a new Mass Effect, to help out during the final stretch of development. The Mass Effect team played a major role in finishing and polishing Dragon Age: The Veilguard. Other companies across EA, such as its Motive studio in Montreal, also supported the game.
Now, the company will look to see how players react to the next Dragon Age — and, McKay hopes, “bring BioWare back into the conversation as a top game studio.”
