So these moves don't really make sense in terms of Electronic Arts growing the company. What if that's not what they're trying to do, though? There is an alternate scenario that I'm convinced has become far more plausible: EA wants to get bought.
http://dubiousquality.blogspot.com/2005/01/thoughts-on-future-of-ea.html
I think this guy has some interesting viewpoints that he explains pretty well. In general he has some great videogame commentory.