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The hype is escalating as Sony (NYSE: SNE - news) puts the last touches on its launch campaign for the PlayStation Portable (PSP), its portable gaming device.

The company has announced an enormous advertising campaign over multiple channels: print publications, TV, radio and online. The online ads will feature multimedia presentations designed to highlight the console's multimedia capabilities.

Sony's powerful marketing machine is one of the elements that keeps the PlayStation line of gaming devices on top, Yankee Group's Mike Goodman told NewsFactor. The PSP's launch in Japan late last year was accompanied by a global media blitz. The March 24th release in the United States promises to be even more flashy.

 

[Swat]

I just walked past the Real Canadian Superstore at lunch and they were putting up a huge sign that said "PSP" made out of blue/black balloons - looks like Sony is taking the launch pretty seriously. This completely trumps Nintendo's stealth launch.

 

[Prine]

Nice, only a matter of time till PSP becomes the dominant force in the handheld market.

Good to see Sony going all out

 

[Quadrophenic]

I have been seeing PSP banners/ads all over the place in LA. It seems like every bus stop has atleast on PSP ad on it.

I dig the tagline for it too...."Wi-Fi, Hi-Fi, Sci-Fi"

 

[Aruarian Reflection]

Can't wait to see the TV spots.