Neither was MJ at the time.
uhh no he was
he was an international superstar
my brother had a poster of him. he didnt like basketball, I think my dad put it there
every kid knew him
he was famous well outside the US even if just because he "dunked good" and could "fly"
you are absolutely insane if you think the level of popularity is compared to Lebron
I can't stress enough how much of a non-thing Lebron is outside of his country
Michael Jordan is the guy mentioned when you talk about Maradona with soccer (obviously a much popular sport here), and this was before Space Jam came out
NBA might be bigger now but there's no star at MJ level currently. It's a much harder thing to accomplish, maybe precisely cause its bigger. It's much more US centric now