Ok, so I tried the demo on PSN last night. Was late, wasn't sure. Gave it another go today and now I'm dangerously hooked to this shit. Admittedly, I was a bit disappointed about it not having that Burnout type vibe (60 fps, face-melting speed) but those sentiments are long gone now. It's the Black Rock effect, I remember feeling the same way towards Pure after MotorStorm. Day fucking one.