May 17, 2001 E3 Keynote with Robbie Bach, Kaz Hirai and Peter Main:
Bach said, "...All of that is based on the fact, that we created a hardware platform that puts the power in the hands of the developers, and enables them to do what they need to do. None of that would have been very valuable if we didn't look to the future, and so we really have tried to focus on where the industry needs to go, and how we can help build something new in the future. We have taken two approaches to that. The first is enabling the hardware to enable people to create environments and virtual worlds that people have never seen before, that creates a different game experience for people, and enables games to reach a new level. Secondly, we focus very much on the online space. Xbox is the only console designed from the ground up with all the things you need in the box to create a great online environment and with over 25 developers already creating online game components for Xbox, we think the Xbox online system is going to be a huge innovation in the industry, and really help drive things forward..."