I dont see Amazon doing anything but trying to strong arm their way in through force to be the only provider out there, like they always do. Locked behind a double paywall no less.
eh... I would say more weak arming it.
amazon has enough money and resources that if they really wanted to strong arm it they could.
I mean if there are rumors that funimation could be being bought out by sony, then no doubt amazon could do it if they wanted.
Overwhelm funimation with an offer (they seem to be worth somewhere between 15 and 100 million) and BOOM they are the biggest player in dubbed anime.
crunchyroll would be trickier as they are actually part of a larger company, but if amazon merely bought up all the decent shows for more than crunchy could pay that would deal with them.
I mean, by spending like 250 mil this year amazon could likely lock up the anime industry and have priority deals from here on out.
that sounds like a lot of money but it is roughly 10% of their net income from 2016.
it more seems like amazon is experimenting with the anime industry, and think they might be able to make a profit off it without really strong arming it. but we will see. I mean if they don't get the market share they want there are three logical things that could happen.
1. They give up and quit.
2. they try something different or keep going with what they want hoping it will click.
3. they go fine and flex their money muscles and just buy out the industry.