I was 24 when this released in 99 (....) It was all over the news setting a precedent for film like none I had ever witnessed before, there was so much hubbub about people camping out/waiting in line in front of theaters for.. weeks? to see this. How could anything live up to that hype?
People now have to be aware, nerd culture was so different 25 years ago. Star Wars had always been cool but it wasn't this steady, consistent thing always bubbling under the hood of our entire culture back then. People lovingly remembered the original trilogy, but it was absolutely not so omnipresent as it would become, nothing was to that same degree really. It was exciting that a new SW movie was somehow finally coming out after all of that time (and out of nowhere) but it did feel like it was going to be its own fresh thing. After all, as a prequel - nothing had really been done on such a scale before.
Our team took the afternoon off to go see the film together, which was pretty cool (and unusual). The film played for the first 10-15 min or so with no audio, which was jarring, before they corrected the error and restarted it. I am not sure what I expected but - definitely not what I was watching. Jar Jar was so aggravating. I didn't care for the focus of the entire movie being on this little kid, it kept taking me out of the suspension of disbelief. The constant goofy/joke aliens (two headed announcer), again, kept freeing my mind from the immersion that the movie was trying to settle me into. I could go on and on about what I didn't like about it, but the problem was that there wasn't really anything I LIKED about it.
And that was fine, I immediately conceded that the film was just simply not for me. It was for a different kind of SW fan, not the sort who almost couldn't stand Return of the Jedi like myself because even as a little kid, the whole Ewoks thing just completely ruined that film for me. This seemed like it was just for mouth-frothing SW fans to come out of the woodwork for, and little kids of course. "Fine.. it's fine." I never saw another SW film again for many, many years (until Rogue One).
I've recently been inspired to wanna re-watch this, actually, since supposedly the practical effects in this film are supposed to be far beyond what had been done in anything else at the time, but really I am having a hard time mustering the enthusiasm. Anyway, that is just me. It is fascinating to see that this particular film still has enough goodwill to merit a re-release on such a scale, and to hear people wax nostalgic about it. Love the film, or hate it, or just don't care, there is no arguing the fact that it was definitely a cultural flashpoint (again).