LurkerPrime
Member
Edit: crap! 1st post on new page and broke the 20k barrier
http://www.neogaf.com/forum/showthread.php?t=1177299
I don't get why this kind of spin is such a huge revelation to people on this forum. Every marketing firm does it.
When I'd send out a news release to outlets in one of my previous jobs, I'd intro my emails in the exact same way, give a rundown of the subject/talking points in the same fashion (though not in bullet-point form - two to three paragraphs max) and give them my contact info to follow up. Would usually send out 50-75 emails just with a normal PR blast.
That email Kotaku got is pretty lackluster compared to some of the marketing emails I got (and still get) on a regular basis, for different industries. And don't even get me started on advertorial placements.
I'm sure the true extent of "influencer" marketing would make everyone recoil.
It's gross.