Stumpokapow
listen to the mad man
To me, I'm not convinced a significant chunk of the market engages in regional price abuse, so I don't think on a practical level it's a threat to any publisher. And intellectually, price stratification by region feels like a case of content producers abusing the benefits of globalization without passing any along to the consumer. However, the optics of it are pretty bad, and the same shitty logic that leads publishers to say "Our game was pirated so we lost sales to piracy" is likely to cause alarm bells with cross-regional pricing abuse.
I mean, the real problem is that we have countries like Russia and Brazil with lots of people interested in buying, but a strong cultural norm in favour of piracy and limited disposable income; so your choices are to a) hose those people by not offering software or charging full US/EU prices to sell in those regions, b) throw those people a bone but risk losing revenue in more lucrative territories through soft-importation; c) try to use technical measures to get the sales without losing revenue. None of those are really ideal solutions for both publisher and consumer.
What I do think is beneficial is that there's clearly a strong message being sent to everyone that stuff sells on PC, and that PC is a volume game, not an ARPU game; so you can eke out a great existence by just snowballing sales over time rather than trying to maximize sales every single day. And yes you discount your stuff to pennies on the dollar, but it adds up in a way that other platforms don't. I would hope that smart publishers, even if they choose to block cross-region trading, will still interpret it as strong demand for their product at lower prices and participate aggressively in sales promotions.
I mean, the real problem is that we have countries like Russia and Brazil with lots of people interested in buying, but a strong cultural norm in favour of piracy and limited disposable income; so your choices are to a) hose those people by not offering software or charging full US/EU prices to sell in those regions, b) throw those people a bone but risk losing revenue in more lucrative territories through soft-importation; c) try to use technical measures to get the sales without losing revenue. None of those are really ideal solutions for both publisher and consumer.
What I do think is beneficial is that there's clearly a strong message being sent to everyone that stuff sells on PC, and that PC is a volume game, not an ARPU game; so you can eke out a great existence by just snowballing sales over time rather than trying to maximize sales every single day. And yes you discount your stuff to pennies on the dollar, but it adds up in a way that other platforms don't. I would hope that smart publishers, even if they choose to block cross-region trading, will still interpret it as strong demand for their product at lower prices and participate aggressively in sales promotions.