Online retail giant Green Man Gaming has opened a digital publishing arm called Green Man Loaded.
This is to be headed up by former Codemasters and Sega exec Gary Rowe, who is now serving as EVP of publishing.
Back in February MCV reported that Green Man Gaming was helping indie developers find a route to market on the store. But now the retailer is actually putting money behind indies to help them finish their games.
Green Man Loaded will be offering support for developers such as marketing, PR, sales, and QA and localisation. This is on top of closed betas that will take place in the PlayFire community. Developers retain the rights to their IP, too.