I wish this curator thing would focus more on what common users have to say about some games, genres, play-styles, etc. instead of just recommending them. I also understand that anyone can become one but for some bigger websites or youtube celebrities this is just going to be another source for them to spam their previous work, just like Twitter, facebook or other media. I can already see good PC players trying to create something interesting but it might get buried because the popular names/websites/critics are going to rise pretty quickly.
One thing I really like from Steam reviews created by the "common player" is that they are different from those from the gaming websites. Besides, they are made with true commitment and joy since they are not getting paid for writing them (I'm talking about those who say something a little longer than 150 characters about a game).
Edit:
Oh no. Will I see a quote from TotalBiscuit on almost every game page because he'll probably be the most followed curator?
I also dislike this feature.