To add a contrasting point of view, I'd say this is pretty much the worst Steam sale I've ever been through. Not because of what's put on sale--obviously how much or how little I personally buy has nothing to do with if it's a good sale. I already have a ton of games, and so it's natural that many deals will be on stuff I already have.--but because of the characteristics of the sale. I want to say first that I love the flash and community voted deals, I have no objections to either.
- Essentially nothing has been on sale above 75%--the best Steam sales involve discounts above 75%. Sometimes that involves an indie game (PB Winterbottom for $0.50, CivCity Rome for $0.90). Sometimes it involves retail games at 80-90% off.
- Most of the discounts do not exceed what they were at Christmas. I mean, obviously 2012 stuff is new, and that's great, but for returning sales, they're comparable. And there have been, as far as I can tell, fewer MSRP drops this year than in the past, so that makes it hurt more. Some of this is because a lot of sale staples have had their MSRPs stall at $19.99, so you get the 75% off = $5 sale on everything. BioShock, Mass Effect, Portal... I'd like to see companies start lowering MSRPs for older retail games to $10 so that the corresponding discount can breach the $5 barrier.
- The Indie Packs, while still a great deal for someone starting, are much worse than any prior sale. They're certainly worse than the 5-for-$5 packs previously. But more to the point, the indie packs don't emphasize any one genre or type of game. They're just random games. Which might be good from Valve's perspective, because you're likely to buy the pack if you want 2 of the games--but from a consumer perspective, the previous packs would generally be either "I want 4-5 of these games" or "I don't want these games at all", which meant better value for purchases. That's because they used to pack them by genre.
- No comically awesome recent release ultra-bomba discounts. Here I'm thinking of stuff like Kane and Lynch 2 for $5 2 months after release. Alan Wake's: American Nightmare is probably the closest, and it's still just 75% off a $15 MSRP, not a $50 game dropping 90% in 2 months.
- The lack of a sale-related metagame discourages experimental playing and buying of games. I've really loved the treasure hunt, Christmas sale, and Summer sale that had daily achievements. It encouraged me to boot up old games (finished and unfinished) and give 'em another run. Moreover, it encouraged me to take a chance and gave an opportunity to spotlight key indie games. I played a lot of stuff that I don't think I would have otherwise played. Orcs Must Die was one of the great ones, PAM was one of the terrible ones. But I don't regret it at all. It was very fun. And it's sorely missed here.
- The de-emphasis of the "plot" of the summer sale. I love the background art every sale, but this sale it's comparatively a smaller event versus the last few where they've done daily art collages including the game's daily sales. The comical text written every day used to be on the main page, now it's relegated to the Summer Sale group. I do look forward to see how the dudes do with building their treehouse.
- Overall presentation of the main page is pretty static. I've loved the catalogue style presentations in the past. Really rich, great web applications. I assume it's partially related to Valve as a company being busy right now, and partially related to just them not wanting the servers to take quite as badly.
- To me, at least, the full-company packs represent the magnum opus of value for a new customer. But it feels like the price of them has slowly crept up a little bit, and many publishers have stopped doing complete packs, instead emphasizing selections.
- It feels like fewer non-featured games have steep sales. A lot more 33%, 40%, and 50% and a lot less 66%, 75%, 80% on random games in the catalogue that never ever had a hope of being featured. Maybe this suggests that the summer sales suck oxygen away from most games and towards those who are being featured. I had hoped that all games would have seen huge revenue+sales spikes to continue justifying deep discounts on random stuff. Many games that took part in the Christmas sale aren't even on sale now. Consider Westward IV--this is a totally random game that basically no one here would have played. It's not ever going to be featured. It's a basically non-violent RTS with persistent characters across maps and a western theme. It's family-friendly. Fun little game. But anyway, it's not on sale. And it was during the last Christmas sale. And it was during the last summer sale.
- (Not Valve's fault) Other companies like Amazon went earlier and offered mostly the same deals on Steamworks products.
I'm not saying this is not a good sale. All Steam sales are good sales. You can get tons of games and spend way less than $100. You can build a library very quickly. If this is your first sale, you'll be very very happy with it. I'm just saying that this is the weakest sale for me for all of these reasons. I feel confident posting this when we're still on day 2 because most of these problems are self-evidently going to be with the whole sale. Some of them might be fixed if the subsequent daily deals are stronger.