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Spotify’s rate hike, which would reportedly raise the price of its individual “Premium Plan” to $10.99 per month, is the latest in a string of streaming services to increase pricing, following Amazon Music’s decision in January to increase its “Unlimited Individual Plan” from $9.99 to $10.99 per month, while raising its student pricing from $4.99 to $5.99 per month (Forbes reached out to Spotify for confirmation).
YouTube Music this week also increased the price of its individual music plan from $8.99 per month to $10.99, while Spotify rival Apple Music raised its prices in October by $1 for individual users and by $2 for families, to $10.99 and $16.99 per month, respectively.
Netflix also adjusted its subscription model this month, scrapping its cheapest ad-free plan for new customers in the U.S. and U.K., in a move to drive new subscribers to more expensive ad-free plans or a cheaper plan with ads, a move Netflix had previously sworn off—Netflix’s ad-free “Standard Plan” costs $15.49 per month while a “Premium Plan” with four simultaneous streams goes for $19.99 and its “Standard With Ads Plan” costs $6.99 per month.
Also this month: NBCUniversal’s Peacock raised its rates from $4.99 to $5.99 per month for its “Premium Plan” while increasing its ad-free plan from $9.99 to $11.99—the latest streaming service to do so as the so-called streaming wars heat up.
Streaming's price hikes: Spotify is set to get more expensive: reports
Spotify plans to raise the price of its advertisement-free premium streaming plan by $1 a month, sources told the Wall Street Journal.
www.forbes.com.au