brap
Banned
Hmm yeah I wonder why movies aren't doing so hot these days.
It wasn’t supposed to be like this.
Heading into the new year, box office analysts were bullish that 2019 would beat, or at least match, the record-breaking success of last season. Followups to “Avengers,” “Secret Life of Pets” and “Godzilla” combined with reboots of storied franchises such as “Men in Black” and “Shaft” would elevate ticket sales to new heights, theater owners and studio executives predicted. Alas, it was not to be.
Sure, everyone showed up to “Avengers: Endgame” to bid goodbye to Iron Man, but many of those other sequels sputtered out. They were derivative, shoddily constructed, and poorly reviewed. Midway through summer, things are looking decidedly bleak. Ticket sales are pacing 7% behind last year’s popcorn season, according to Comscore, putting the year as a whole nearly 10% below the same frame in 2018.
“When you put all your eggs in the sequel basket this is what happens,” said Jeff Bock, an analyst with Exhibitor Relations. ” Most of these movies feel like they came off of an assembly line. They’re not diving any deeper into the story. They’re not upping the ante. They’re not moving the needle as far as moviegoers are concerned.”
Much of the blame has been pinned on franchise fatigue, the age-old diagnosis that stems from audiences growing tired of movies with endless Roman numerals tacked on the end. But that’s not entirely the case. People will still show up for franchise fare. “Toy Story 4” has cracked the $500 million mark, “John Wick 3” is the highest-grossing entry in the action series, and “Spider-Man: Far From Home” is poised to dominate the July 4th box office. Moreover, sequels, reboots and spinoffs soared at the box office last summer as revenues for “Avengers: Infinity War,” “Incredibles 2” and “Jurassic World: Fallen Kingdom” set the stage for a new benchmark in North America. People don’t hate sequels. They avoid bad movies.
Summer Box Office Meltdown: Why the Movie Business Is Running Scared
Midway through summer, things at the box office are looking decidedly bleak.
variety.com