John Harker
Definitely doesn't make things up as he goes along.
What strategy do you suggest? I thought the marketing was great and MS marketed the hell out of it. It was just too quirky to latch on I guess. My guess is years from now it'll be more respected and sought after.
Why did they do out of home? Seems incredibly inefficient for what should have been a far more targeted campaign.
I feel it was more of a by product at the time, when they were struggling to find an identity for the Xbox One and this title got the bad end of some of those early decisions to go broad during a period of early adoption. They should have double downed on the core and worked upwards.