I say to just let people be and block any user you find too annoying, easy as pie.
I do like to get into the "artificial hype", because hey, this is the game I bought a Wii U for. When Brawl was about to be released, I wasn't a GAFer. I'd have a blast reading the Dojo, sure, but I can only imagine how much fun people had while doing so -together-, as part of a community. It's just neat to stay up, see the cracks people come up with because the update is late, and then whatever the outcome is, the reactions are bound to be memorable. It's all in good fun, for me. I love when Sakurai delivers the megatons, I love when he delivers not-so-exciting updates. Why, I daresay I enjoy people's reactions as much or even more than the updates themselves. This is a great community, and I'm happy to be a part of it.