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Taco Bell testing fast-casual concept restaurant "U.S. Taco Co." to take on Chipotle

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You'd think right? But Taco Bell thrives in SoCal.

Places like this exist for the gentry who are otherwise intimidated by more authentic fare sold in less uniformly pristine locations. It's telling they're opening this in Huntington Beach, a level 93 Middle Class White Enclave.

To me, there's actual Mexican food _and_ Taco Bell. To me, they're two separate food groups. There are days when I want a random taco from a truck that may or may not pass local food ordinances and some days I want a Chalupa.
 

Persona7

Banned
To me, there's actual Mexican food _and_ Taco Bell. To me, they're two separate food groups. There are days when I want a random taco from a truck that may or may not pass local food ordinances and some days I want a Chalupa.

i don't know why this is so hard for people to understand
 

Zozz

Banned
Real mexican looks like this.

3zd6COp.jpg


They just pour a bunch of organs and shit in a bowl and eat it. But Americans would find those good parts gross for some reason.
Said the pretentious white american. pretty ignorant shit right here hahaha
 
To me, there's actual Mexican food _and_ Taco Bell. To me, they're two separate food groups. There are days when I want a random taco from a truck that may or may not pass local food ordinances and some days I want a Chalupa.

I had a friend in college who was Mexican, and he said the exact same thing. "You don't go to Taco Bell because you want Mexican food; you go to Taco Bell because you want Taco Bell." It's a vice.
 

-PXG-

Member
The description sounds horrible but the photo isn't bad at all. It actually looks good. But the items sort of clash and really don't fit. I mean, a taco with fries and a shake, together? That's odd. They all look good on their own but together it is apparent there is a conflict in creative vision. They're doing too much and trying to cater to too many people. That rarely ever works. Focus on one thing and one demographic and do it exceptionally well. I do like the logo though.
 

wildfire

Banned
I like Chipotle. I don't know what they could do differently besides the beer tap but I'm interested.

This movie will always be ahead of its time. Now we just need to steer the public to use the 3-seashells method.

I still haven't figured that one out.
 

SyNapSe

Member
When it said they were making a Chipotle competitor I was thinking just send me a check for $300 million and I'll shoot you back a letter about how you're new restaurant failed, TB.
The names generic as hell but I'll admit the food/drinks look good and the descriptions sounded nice.

Strange that they'd put their two test locations in about as tough a market as I imagine there is in the US.
 

MilkBeard

Member
Between Qdoba, Moe's, and Chipotle, the market seems kinda saturated already. Taco looks good though.

Yeah, and say if it were to expand to other places like Seattle for example, we also have Taco Del Mar, and a ton of mom and pop Mexican food places that are great, as well as a billion taco trucks. It'd be tough for them here.
 

bounchfx

Member
...I like Taco Bell from time to time, but comparing Taco Bell to Chipotle is ridiculous. Chipotle is the far tastier, healthier option.


tastier, better quality, but healthier? I guess less trans fat or something. I'm actually curious how the two compare. Something tells me a 3lb burrito that can make stomachs explode and nations tumble isn't exactly healthy
 

CrankyJay

Banned
tastier, better quality, but healthier? I guess less trans fat or something. I'm actually curious how the two compare. Something tells me a 3lb burrito that can make stomachs explode and nations tumble isn't exactly healthy

3lb is an exaggeration, they're about 20oz. when fully loaded.
 

marrec

Banned
Yesss, more Tex-Mex infiltration of the traditional American fast food joint.

Soon carne asada fries will be served at McDonalds!
 

thefro

Member
tastier, better quality, but healthier? I guess less trans fat or something. I'm actually curious how the two compare. Something tells me a 3lb burrito that can make stomachs explode and nations tumble isn't exactly healthy

Well, you get to pick what you want in the burrito (or whether it's a bowl/salad), so you can definitely get a healthy meal there. I usually get a burrito bowl, get only one of sour cream/cheese, and have a water instead of a soft drink.

Lots of people would say that the more sustainable food at Chipotle is healthier than the mass-produced Taco Bell stuff even if the calories/nutrition numbers are the same.
 
I just want cilantro and mushrooms as an option. It kills me that chipotle doesn't have either of them (except for unnoticeable bits of cilantro in the rice).
 
No thanks. Until the product itself isn't shit like Taco Bell not going. Its like going to Walmart to by all natural and organic food. Sorry, I'm going to Whole Foods or Trader Joes first. Taco Bell, improve your shitty product. If I can buy a taco at the local Korean taco joint for $2.50 that tastes 10x as good as yours and that doesn't make me shit an hour later then you can open up a location with better product and charge a bit more too.
 
When it said they were making a Chipotle competitor I was thinking just send me a check for $300 million and I'll shoot you back a letter about how you're new restaurant failed, TB.
The names generic as hell but I'll admit the food/drinks look good and the descriptions sounded nice.

Strange that they'd put their two test locations in about as tough a market as I imagine there is in the US.

That's the point of testing. If they're successful there, the heartland will fall like uncouth dominoes.
 
Also, from the description, this restaurant sounds more like a competitor to Chili's/Applebee's/etc. style restaurants than to Chiptole or Qdoba who have pretty simple menus, just with better quality than Taco Bell.
 

Konka

Banned
No thanks. Until the product itself isn't shit like Taco Bell not going. Its like going to Walmart to by all natural and organic food. Sorry, I'm going to Whole Foods or Trader Joes first. Taco Bell, improve your shitty product. If I can buy a taco at the local Korean taco joint for $2.50 that tastes 10x as good as yours and that doesn't make me shit an hour later then you can open up a location with better product and charge a bit more too.

You obviously don't get the entire point of Taco Bell.
 

Quixzlizx

Member
It's like the pretentious condescending foodies can't wait for the next fast food related thread to pop up so they can again remind each other of how much more cultured they are than the drooling masses.
 
I ate at taco bell today for the first time in years and...never again. The only thing I ever ate there was their chicken soft taco and now it's fucking disgusting
 

CrankyJay

Banned
It's like the corporate version of a room full monkeys with typewriters. Get a room full of suits and tell them to come up with a fresh, hip name. This is the best they could come up with.

I just imagine some Taco Bell intern thinking "what would Guy Fieri do?" and this is the unfortunate result
 
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